Expand and develop what you learned in basic training with these in-depth consulting and training programs! Most of the following modules can be purchased in one of three formats:

“Teach you to fish”: We will instruct and empower your staff to handle the program on their own. Every module includes:

• Readiness Assessment
• 1/2 Day Workshop/Evaluation – Best Practices and Client Audit
• One day of on-site training
• Post Workshop Summary – Next Steps
• 8 hours consulting services – 4 hours pre and 4 hours post

 “Gun for Hire”: Ideal for companies with limited human resources, we will work with you to help implement and execute your programs on an ad hoc basis.

 “Farm it out”: For companies with little or no resources to maximize the value of your data, we can take over the project and handle it for you in its entirety, as an outsourced project.
 
Campaign Planning :  This module is focused on the pre-campaign stage. Its intent is to generate counts for market sizing which allows the customer to know if there is enough of a universe to meet their target needs and what to budget for. The benefit the customer will see is readily available information prior to campaign launch.

• 1 Day Campaigner Training
• Component Development (ASTECH)
• Campaign Test/Validation (ASTECH)

 
Campaign Automation : This module is focused on the execution of marketing campaigns in an automated fashion. A large percent of a client’s marketing communications are predictable and recurring, which makes automation an ideal answer. This will focus on mapping out the communication contact lifecycle of the client’s customers and then implementing the communications. The benefit a customer sees is a steady communication process at a reduced work load.

• Database Design Considerations/Process Planning
• Development, Testing & Validation

 
Campaign Execution: This module is focused on the best practices and “how to” of campaign execution. This really is all about just getting the communications “out the door”. The client will benefit by having communications executed in the most effective way.

• Database Design Considerations/Process Planning
• Development, Testing & Validation

 
Campaign Analysis:   This module is all about “closing the loop”. It is not enough to just execute on campaigns. It is imperative to look at how the campaigns actually did, to learn if they were successful or not, and thus be able to roll those learning’s back into future campaigns for a positive feedback cycle.

• 1 Day smartREPORTER Development
• Campaign Analysis/Test/Validation

 
Operations Reporting: Learn how to define and develop actionable reports. Automate the reporting process, so a refined set of valuable reports are automatically delivered to key decision makers on a regular basis.

• Advanced smartREPORTER Training
• Component Development
• Report Test/Validation (ASTECH) 

 
Customer Profiling: Develop a clearer understanding of your customers, using any of the criteria in your database. This workshop will show you how to create easy reports profiling your customers, or your advertisers’ customers, and comparing them to the market average. You can then target non-customers in your database who have the same characteristics as your current customers.           

• Database Design/Process Management
• Intermediate smartREPORTER Training
• Component Development (ASTECH)
• Report Test/Validation (ASTECH)

 
Predictive Modeling Services: Learn how to use a powerful predictive and descriptive modeling solution that helps you deliver accurate marketing results. Regression modeling helps predict the future behavior of customers, and cluster models create discrete segments based on statistically valid methodology.         

• Modeling Needs and Readiness Assessment, to determine if your MAAX configuration contains the data elements necessary to create models.
• EDA process, model definition, modeling reports, scoring and periodic updating
• smartMODELER training
• Report Test/Validation

 
Digital Marketing - Getting Started : Revitalize your email marketing efforts by putting the power of your smartFOCUS ASTECH database to work. Gain insight into simple and effective email programs. Work with email marketing experts to define the first steps in your go-to-market email strategy. Improve your communication strategy by more effectively targeting your audience. Put the dynamic capabilities of our email platform to work by implementing data driven customizations.

• Digital Landscape Overview
• Best Practices & Progression
• e Channel Training - Basics
• Content/Program Development
• Campaign Execution & Analysis

 
Digital Marketing – Intermediate: Supercharge your email marketing efforts by putting the power of your smartFOCUS ASTECH database to work. Begin to define your long term email marketing program goals. Work with email marketing experts to define the next steps in expanding your email marketing program. Improve your communication strategy developing longer term marketing plans to your target your audience. Learn how to utilize email platform functionality to coordinate and manage your scheduled email programs. Learn more about the dynamic capabilities of our email platform and delve into the more advanced options (like surveys and micro sites).

• e Channel Training - Intermediate
• Template/Forms Development
• Content/Program Development
• Campaign Scheduling & Management